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The Planner Kit

Fewer than one in ten organizers picks the speaker alone. You are going to have to sell me to people who never visit this site, so everything you need is on this page, written and ready to forward. Print it if that is easier.

Reply time. Same business day, every time. If you have not heard back by end of day, something broke on my end and you should call. tyinprogressofficial@gmail.com  /  (801) 824 6697

The talk in one paragraph

Somewhere in your organization is a person who used to bring ideas and does not anymore. Nothing dramatic happened to them. A manager said one accurate, well intentioned sentence at the wrong moment, and they went quiet. The manager does not remember saying it. This keynote gives leaders a name for that, a story they will not forget, and three tools they can use before Friday. It is funny for thirty minutes and quietly devastating for five.

Stage introductions

Three lengths. Use whichever fits your run of show. Read them as written; they are built to hand the room over at the right energy.

Fifteen seconds

Our next speaker was the only camera on a boat that went up a stretch of the Niagara River nobody had gone up in a hundred and eighty years. Please welcome Ty Pollock.

Thirty seconds

Our next speaker spent sixteen years in film production and corporate communications, most recently as an Executive Director of PR and Communications. He has held a mainstage in front of five thousand people. And in 2013 he was the only camera on a boat that ran a stretch of the Niagara River nobody had run since 1846. He is here to tell you what happened thirty minutes after the best day of his life. Please welcome Ty Pollock.

Sixty seconds

In 1861 a captain took a boat down through the rapids below Niagara Falls. It broke him. He never worked the water again and he was dead two years later. For about a hundred and eighty years the only way to put a boat in the water below those falls has been to lower it down a cliff with a crane. In 2013 a builder out of Idaho decided to drive one up instead, and our next speaker was the only camera on board.

Ty Pollock spent sixteen years across film production and corporate communications, most recently as an Executive Director of PR and Communications, before founding Ty in Progress. He has delivered from the mainstage in front of five thousand people. He is going to tell you about the best day of his life, and about the thirty minutes that erased it, and about who erased it, and it is not who you are expecting. Please welcome Ty Pollock.

Bios

Forty words

Ty Pollock is a storyteller and founder of Ty in Progress, with sixteen years in film production and corporate communications and a mainstage credit in front of five thousand at Young Living International Convention. He was the only camera on the boat.

One hundred words

Ty Pollock spent sixteen years across film production and corporate communications, most recently as Executive Director of PR and Communications, before founding Ty in Progress. He has delivered from the mainstage at Young Living International Convention to an audience of more than five thousand. As a producer he was the only cameraman on a boat that ran a stretch of the Niagara River nobody had run in about a hundred and eighty years, a story that became the spine of his keynote work. His methodology is the mirror. His thesis is that lost is not the end, it is where your story begins.

Session description for your program

You Are Somebody's Thirty Minutes. In 1861 a captain took a boat down through the rapids below Niagara Falls. It broke him. Nobody had ever gone up. When a boat builder from Idaho announced he would drive one up instead, locals told him anyone who ever attempted it died. Ty Pollock was the only camera on the boat. It was the best day of his life. Then thirty minutes at a customs checkpoint erased it. The agent was not a villain, he was right to stop him, and he will never know what it cost. Neither will anyone in this room.

Three learning objectives

  1. Identify which of four vantage points a person is standing in when evaluating work, and why judgments made from the wrong one are unreliable.
  2. Calibrate the true cost of critical feedback, both receiving and delivering it, using the thirty minute ratio.
  3. Apply the sunrise return, a repeatable practice for reassessing abandoned work with nothing riding on the outcome.

Formats

FormatLengthBest for
Keynote45 to 60 minutesMainstage, leadership summit, convention
Keynote plus breakoutKeynote, then 90 minutesLeadership cohort. Ends with every person scheduling a real conversation before they leave the room.
Half day intensive3 to 4 hoursCohort only, no mainstage. Deepest version.
Mainstage short20 minutesTight agendas and general sessions
Panel or podcast7 minutesSegments and press
VirtualAny of the aboveDelivered live, shot and lit like broadcast

AV and technical requirements

Short version: a microphone, a screen, and sound from my laptop. Nothing here is unusual, but the audio feed is the one people forget, so it is called out first.

The one that matters. This talk uses video with sound. I need an audio feed from my laptop into the house system, not just a projector cable. Venues frequently set up video and forget the audio, and I would rather sort it in an email now than at sound check.
ItemRequirement
Audio from my laptopRequired. A feed from my machine into house sound. A 3.5mm or USB C to XLR DI box is fine, or audio embedded over HDMI if your switcher passes it. Please confirm which before the day.
Video playbackRequired. Full motion video with sound plays from my slides. No separate playback deck needed, it runs from my laptop.
Screen and projectionRequired. 16 by 9, 1920 by 1080. HDMI to the stage. I present from my own laptop and bring my own adapters.
SlidesIntegral to the talk, not decorative. Built in Google Slides, exported and run locally so nothing depends on venue wifi. Delivered 48 hours ahead if your team wants them on a house machine instead.
MicrophoneHeadset preferred, handheld fine. Lavalier acceptable. Wireless.
Slide advancerRequired. I bring my own, a spare from your team is appreciated.
Confidence monitorRequested, showing the slides. In a large room this matters more than it sounds.
Countdown clockRequested. At scale the internal clock goes.
LecternStrong preference for none. This talk moves.
LightingStandard stage wash. No special cues. Please avoid washing out the screen.
RecordingHappily granted for internal use. Ask about external use and the answer is almost always yes.
Sound checkThirty minutes on the actual stage before doors. Long enough to test audio playback, not just the microphone.
WifiNot required. Everything runs locally on purpose.

How an engagement runs

1. InquiryYou send the room, the date, and what you need people to walk out believing. Reply comes the same business day.
2. CallTwenty minutes. What the room actually needs, not a sales call.
3. AgreementSimple one page. Fifty percent to hold the date, balance due on the day.
4. DiscoveryFour to six weeks out. This is where the closing application gets written for your room instead of a generic one. Takes thirty minutes of your time.
5. TechYour producer and I sort AV a week out. The only question that ever needs a real answer is how audio gets from my laptop into house sound.
6. On siteArrive the night before for anything starting before noon. Sound check before doors.
7. AfterFeedback scores and any recording within a week. Happy to do a follow up note to attendees if you want one.

Travel

Based in Utah. Travels from Salt Lake City. Travel and lodging billed at cost or booked by you, whichever your finance team prefers. For anything starting before noon, arrival the previous evening is standard.

The cost per attendee math

If you have to justify this to a committee, this is usually the number that does it. Put in your fee and your headcount.

$30.00per attendee, for the one session they are most likely to still be quoting in November

For reference, industry survey data puts the average organizer keynote budget at roughly $22,449, with the most common band between $10,000 and $50,000. If your budget is under that, say so in the inquiry. There are formats that fit smaller numbers and I would rather do the right sized thing than no thing.

Assets

The short answer to the three questions you are actually asking

Can he hold my room

Mainstage at Young Living International Convention, over five thousand people. Footage on request.

Does this fit my theme

Almost certainly. The story stays the same and the framing swaps. Culture and people, innovation and change, resilience, perspective, legacy, courage. Send me your theme and I will tell you honestly whether it fits or not.

Will this embarrass me

No profanity, no politics, nothing that needs a disclaimer. The one uncomfortable moment in the talk is aimed at leadership behavior and lands as self deprecating rather than accusatory, because for forty minutes the speaker is the one who made the mistake.

Check availability Email directly