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You Are Somebody's Thirty Minutes

A leadership keynote about the one sentence you will say in a hallway this week, and the person who goes home and quietly stops building because of it.

Ty Pollock  /  Storyteller. Founder of Ty in Progress.

Ty Pollock, full length portrait, outdoors
5,000 seat mainstage Young Living International Convention Leadership summits and L and D cohorts Sixteen years behind a camera Sales kickoffs and conventions 1.4M monthly views Now booking Salt Lake City
Youngstown, New York. July 4, 2013.

Get ready to pucker.

I was twenty four years old, six foot seven, three hundred pounds, and hanging out the side of a boat with a camera that cost more than my car. Six in the morning. Fog on the water. Three of us, and two of us were working very hard to look like we were not scared.

The captain had not spoken in four minutes. Then he leaned over and said the four words I have thought about every day since.

I want to be clear about what happened next. Every orifice in my body puckered. Every single one.

The river was the Niagara. In 1861 a captain named Joel Robinson took a boat down through that water and it broke him. He never worked the river again and he was dead two years later. Down broke a man. In a hundred and eighty years, nobody had ever gone up.

A boat builder out of Idaho decided he would. The locals told him nobody can do it and anyone who ever tried died. He asked if I wanted to come film. I said yes before I knew what river it was.

We hit the wave hard and the boat started to turn. Oh, here we go, we are about to tip. He corrected. We came over the top.

Ty Pollock filming a jet boat from the water on the Niagara River
Me, on the water. Niagara River, July 4, 2013.

Three of us on that boat. Three. And we made enough noise to fill a stadium. Sixty thousand people worth of noise out of three human beings at six thirty in the morning.

The Coast Guard came out. Then Border Patrol, Homeland Security, the Canadians, and the Maid of the Mist blowing every horn she had. Once the official part was over you had grown men in uniform grinning at us going, no, really, how did you do that. By lunch a pilot had flown me over the Horseshoe. Best day of my life, and it was not even the afternoon.

Then I walked the bridge to shoot the Canadian side, and customs stopped me on the way back. Six foot seven. Three hundred pounds. Twenty four. Alone. Crossing a border with a camera the size of a small child and a tripod that looks like a weapon. Of course they stopped me. I would have stopped me.

Thirty minutes.

That night we shot fireworks over the falls and what I felt was, yeah, it's fine. Three hours earlier I had been screaming loud enough to fill a stadium. Nothing about the falls had changed. I changed, and then I reached back and changed the whole day behind me.

That agent was not a villain. He was polite, he was doing his job correctly, and he was right to stop me. He did everything right, and it cost me a day I never got back.

And he will never know. He went home that night and had dinner. He has never thought about me once.

Neither will you.

You are going to say one true, accurate, well meant sentence in a hallway this week. Somebody is going to go home and stop building. And you will never know.

That is the minute where the room goes quiet. Everything before it is setup.

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The keynote

One talk. I rebuild the last twelve minutes for your room.

Somewhere in your organization is a person who used to bring ideas and does not anymore. Nothing dramatic happened to them. Somebody said one accurate, well intentioned sentence at the wrong moment and they went quiet. Whoever said it has no memory of saying it.

I do not have a menu of twelve topics. I have this one, and I rewrite the closing for whatever room you put me in, which is why I ask for a call four to six weeks out.

Almost every leadership talk is about what leaders should do. Be more empathetic. Communicate better. Your directors have heard it, and they already believe they are doing it. Executive rooms are defended against advice.

They are not defended against a story where I am the one who screwed up. I never point at the room. For forty minutes I am just the guy who ruined Niagara Falls for himself. The turn happens in a single sentence near the end, and by then they have already done the math on their own.

It is funny for a long time and then it is very quiet for about five. People leave talking about the boat. They text their team about the sunrise.

Have a date in mind?

Tell me who is in the seats and I will tell you which version of this fits, including if it is the short one.

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The framework

The Four Vantage Points

I saw the same waterfall four times in eighteen hours. From the water, from a helicopter, from a railing on the Canadian side, and once more the next morning before sunrise with no camera and nothing to make. It turns out that is a diagnostic.

01

In it

In the rapids. I could not see the falls. I could not see the river. I saw one wave, then the next wave, my hands, the lens. When you are in it you cannot evaluate it, you can only survive it.

02

Above it

The helicopter. From five hundred feet the most powerful waterfall in North America looks manageable, and it meant ten times more to me, because now I could see the dam, and the power coming off it, and every kitchen table in Buffalo it was lighting.

03

Beside it

Ground level, at the railing. The flattest place a person can stand, and where a setback lands hardest because there is nothing around it for scale. This is where I looked at the seventh natural wonder of the world and thought, they're all right.

04

Chosen

You go back on purpose with nothing riding on it. I went back at sunrise. No crew, no camera, no shot list. It all came back. The falls never changed. I was the only thing holding it back.

Three things your leaders can do before Friday
1

Work out which vantage point somebody is standing in before you open your mouth. Most of the bad news delivered in your building is not wrong. It is correct, and it is being handed to somebody still hanging out the side of the boat.

2

Take one person's work and look at it with nothing attached. No meeting, no decision, no review cycle. Then go tell them what you actually saw. It costs about twenty minutes and it is the closest thing to a cheat code I have found.

3

Find the one who went quiet last year and never quite came back, and ask them what happened. You may find out it was you, and that you were right, and that it cost them anyway. That is the most valuable conversation you will have this quarter.

Formats

Built to fit your run of show.

Keynote45 to 60 minutes
Keynote plus leadership breakoutKeynote, then 90 minutes
Half day leadership intensive3 to 4 hours, cohort only
Mainstage20 minutes
Panel or podcast segment7 minutes
Virtual, live or producedAny of the above

In the breakout, leaders run the exercises on their own real people, and nobody leaves the room until they have put one specific conversation on their actual calendar. If you want it virtual, I deliver it live rather than reading a script at a webcam, and I spent sixteen years behind a camera, so it is lit and framed like broadcast instead of like a video call.

Audiences

Rooms I have written this for.

Leadership summits Learning and development cohorts Executive offsites Sales kickoffs Association and franchise conventions
Same talk, titled for your theme
Culture or peopleYou Are Somebody's Thirty Minutes
Perspective or visionWhere You Stand Decides What You See
Innovation or changeWhat We Do The Hard Way, And Who Decided That
Resilience or comebackYou Cannot Leave On That Note
Legacy or impactThe Ones Who Went Quiet
Watch me work

The speaker reel

Mainstage footage from Young Living International Convention, five thousand seats. If you need it before it is posted publicly, ask me in the form below and I will send the private link.

If a sizzle reel is not enough, I will send you a continuous unedited twenty minute segment. Most organizers who are serious ask for it, and I would honestly rather you saw that one.

For event planners and producers

You are going to have to sell me to somebody who never visits this site.

Fewer than one in ten organizers picks the speaker alone. So everything you need to put me in front of a committee is sitting on one page, written and ready to forward.

Stage intro scripts, three lengths AV and tech requirements Headshots and logos Engagement process Cost per attendee math

Not sure which format your event needs?

Send me the run of show. I will tell you honestly which one fits, including if the answer is the twenty minute version.

Check availability
Ty Pollock Ty Pollock on the mainstage at Young Living International Convention
About

I have spent sixteen years pointing a camera at people on the best day of their lives.

I grew up in West Jordan, Utah. I have a film degree from the University of Utah with a business minor, which explains almost nothing about how I ended up hanging out of a helicopter over Niagara Falls.

For sixteen years I made things for other people. Film production, then corporate communications, then running PR and communications for a global company, which means I have sat in the chair most of your audience is sitting in, and I have said the accurate, well meant, badly timed sentence more times than I want to count.

Now I run Ty in Progress. A podcast every Tuesday, a lot of video, a keynote, and about 1.4 million people a month who watch some piece of it. It is the same job I always had. Point a camera at somebody in the middle of something and try to get it right. The only change is that I stopped doing it for other people's brands.

I have been on the mainstage at Young Living International Convention in front of more than five thousand people. I am not a motivational speaker explaining leadership from the outside. I have been the guy in the hallway.

I am six foot seven, so I am easy to find at the coffee station, and I will be at yours. I do not fly in, speak, and leave.

What I actually do is ask better questions until somebody finds their own story and decides to own it. That is the whole method. Lost is not the end. It is where yours begins.

Be True. Be You.

Booking

Tell me about your room.

The more you tell me about who is in the seats and what you need them walking out believing, the more specific I can make the close. If I am not right for your event I will say so, and I will usually know somebody who is.

I ask so I can propose the right format, not to price you. Everything except your name and email is optional.